The NY Times to release board games with toy maker Hasbro

A board game based on the popular internet word game “Wordle” will be released this fall. The New York Times (NYT), which acquired the game in January, is teaming up with toy maker Hasbro to expand the game’s reach.

The board game, titled Wordle: The Party Game, will be released in October, according to a joint press release dated July 14.

The gameplay is largely similar to the online version, with one “host” player choosing a five-letter secret word and the other players being challenged up to six times to guess the word. Players are awarded points for the number of times it takes them to get it right.

Hasbro Gaming senior vice president Adam Beal told CNN that the company will pay an undisclosed license fee to the Times. A NYT spokeswoman declined to comment on the details of the deal, and Hasbro has not yet responded to a request for comment from Forbes asking for details on the financial terms.

Wardle, created by software developer Josh Wardle, exploded in popularity in late 2021 and early 2022, going from 90 daily users in November to 2 million in January. rapidly increased to

The NYT announced on January 31 that it would acquire Wardle for “a low seven-figure amount (estimated as high as $5 million).” The New York Times Company CEO Meredith Kopit-Levian said in May that Wordle saw its user numbers skyrocket in the first quarter, bringing tens of millions of new users to the Times’ website.

Spotify announced on the 12th that it would acquire Heardle, an intro-guessing quiz app dubbed a “music version of Wordle” that mimics Wordle. The company will release Heardle as a free app, but says it will eventually integrate the game into the Spotify app.

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