The Spanish “Economist” website published a report titled “The Five Most Important Technology Trends in 2022” on January 1, saying that the near future seems to be marked by encryption technology and the metaverse. People have realized this, as thousands of relevant news flood the major media outlets around the world every day. However, there is one aspect that may not be discussed too much: how these technologies will change the way we participate in society.

According to Scott Belsky, chief product officer at Adobe, there are five specific trends that will mark the near-term future of technology that will guide everyone to participate in holistic development and drive their lives at work and in society. Change of way:

  1. Employment appears “multiple labor relations”

Gone are the days of a single labor relationship in the job market. As Belsky explains, future talent will focus on many things, not just sticking to one job. This will mean that employees will not be limited to being affiliated with one company, but will have their own employment portfolio like someone who owns a portfolio.

“The next generation of talent entering the workforce will overwhelmingly choose ‘multiple labor relationships,'” Belsky said. “The next generation will have multiple interests, and failure to achieve those interests will often lead them to give up their jobs in search of Another job that satisfies those interests.”

Conversely, if an employee can satisfy their interests elsewhere while working, retention rates will increase. At the same time, the employee will increase their own productivity and loyalty to the project.

  1. Immersive Experiences in the Metaverse

All the investment and work in developing the metaverse will be useless without access to a truly differentiated and immersive experience.

Work meetings and conversations with friends in the metaverse will be marked by virtual reality, but it will have to take place in a 3D environment that really grabs attention. In fact, some designers have spoken of the difficulties that can be encountered when creating a complete virtual world from scratch.

However, this question will also mark the future of technology, capable of helping developers create products designed from “molds”, like kneading clay figurines. This will significantly reduce production time and costs. According to Belsky, hundreds of startups based on the technology will gradually emerge and grow.

  1. Small Business Issues Tokens to Raise Funds

Small companies will still not be able to sell stock, but they will be able to distribute ownership of their business to different investors, just as they would sell stock. There is no need to resort to expensive public offerings, crypto and the Metaverse will allow customers to become small business owners.

For this, small online stores, restaurants or any local business will be able to create their own tokens. These tokens will be sold to consumers and used to allow them to make less important decisions within the company.

  1. Artificial intelligence boosts personalized advertising

Rather than flooding its website with thousands of intrusive ads that have nothing to do with consumer preferences, businesses can advertise for something that specific consumers are truly interested in, a huge advance in personalization.

AI will bring this model to society. Personalization will be so specific that no one can say no to it, which will give rise to hundreds of security-related products. The services of these products will allow the emergence of personalized advertising without putting people’s sensitive data at risk.

  1. Young employees will become ‘homeless’

The current real estate market is really complicated for young people, and the vast majority of this group cannot be independent, so the government is taking steps to solve this problem.

However, this problem does not seem to be resolved in the near future, so young people will have to continue renting and sharing. However, more and more platforms like Airbnb will be born that allow young people to have this independence without committing to a contract of a year or more.

In this way, young people will become “homeless”, who will change their housing regularly and also change the labor market. Telecommuting will dominate because employees don’t always live close to the company.

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