Salesforce observed a significant acceleration of the digital transformation across almost all industries throughout the year. Businesses needed to step up their efforts to develop direct, trustworthy customer relations and deliver success from anywhere, whether they were B2B or B2C. This is where Salesforce came to the rescue!
How is Salesforce CRM unique?
Salesforce believes in building customer trust for a better future. In today’s customer-driven economy, developing trust is a crucial advantage. Customers’ expectations have significantly risen over the past 20 years. As per the Salesforce State of the Connected Customer report, 84% of customers believe that a company’s experience is just as important as its goods and services.
Salesforce provides consistent, personalised support experiences throughout every interaction from the helpline to the field using service automation and chatbots that are powered by artificial intelligence.
Salesforce and its tools can help your business in numerous ways, so without further ado, let us see how you can grow your business with Salesforce services:
- Salesforce Marketing Cloud: Personalised email marketing
In addition to managing ad campaigns to aid in customer acquisition, Salesforce Marketing Cloud also assists in personalising email marketing at scale. The platform also helps in engaging with mobile messaging, connecting social to marketing, sales, and service, delivering efficient personalised web content, and creating 1-to-1 customer journeys across channels.
- Salesforce Service Cloud: The customer service support
A platform for customer service and support is Salesforce Service Cloud. It has a case tracking feature similar to a call centre and a social networking plug-in for conversation and analytics. Salesforce Service Cloud enables agents to solve customer problems faster, provides customers with access to answers to solve problems on their own, personalised service, anticipates needs, and provides support to customers wherever they are.
- Salesforce Community Cloud: The community cloud to build communities
Salesforce Community Cloud connects and helps employees, customers, and partners to communicate better. The Community Cloud offers a platform so that users can assist one another, fosters deeper customer relationships by enabling users to communicate with one another, enables partners to connect and boost sales, and boosts employee productivity through online collaboration.
- Commerce Cloud: Unity in the business
Salesforce’s cloud-based service called Commerce Cloud, formerly known as Demandware, unifies how companies interact with customers across all channels. With integrated solutions for commerce, point of sale, and order management provided by the Commerce Cloud, businesses can manage digital commerce. Launching new sites, developing fresh customer experiences, opening online stores, and integrating partner technologies are all made easier by Commerce Cloud.
- Salesforce Analytics Cloud: Make data-driven decision
A business intelligence platform called Salesforce Analytics Cloud, also known as Salesforce Wave Analytics, enables organisations to quickly obtain crucial information and begin making data-driven decisions. Users of analytics can take immediate action on data, connect to sales and service cloud data easily, work from any device, analyse data for better insights, and use analytics apps for all functions, including IT, HR, marketing, sales, and service.
- Salesforce App Cloud: Facilitate automated business processes
With the help of the Salesforce App Cloud, developers can quickly create applications that work with the Salesforce platform. It enables users to create apps with customer data integration for more interesting customer experiences. It aids in the automation of business procedures and strengthens potent APIs for increased security.
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