Newbies or the students of digital marketing face questions on technology adoption during their interviews or viva. By the term, you can guess the definition. The technology adoption model consists of five major stages based on the psychographic characteristics in a workplace. The stages are innovators, early adopters, and early majority and laagered. Students take networking assignment help on this topic as they find various glitches while attempting such essays or answers during exams. Technology adoption is an equally essential paper for any workplace to make it driven.
What is Technology Adoption?
The term “technology adoption” means that when a company launches a new technology into the work culture, it should consider that not all employees are equal. Therefore, to get the maximum advantages of this technology, it should modify its launch approach to suit the various types of employees in the organization.
Nowadays, most companies implement new technologies and create a standard size that fits all launch programs and treats all employees the same, resulting in low usage, low return on investment, and resistance.
Why is the technology adoption life a helpful cycle?
The technology adoption cycle is a comprehensive description of consumer behavior based on the acceptance of a newly launched product, service, or feature.
For instance, Apple iPhones, Tesla, Facebook, or YouTube- the products or features dominate the digital world today and make headlines now and then! Once were only famous to a select few who either understood the innovation in front of them or were brave enough to explore something unique.
Yes! There will be high risk, and that’s why they rely on technology adoption stages. Early adopters support getting products off the market, providing the essential or required design with feedback, and if there are successful enough, helping promote across the globe among their chains and peers.
Suppose you are into online or digital marketing or desire to be a successful digital marketer shortly. In that case, you should have a comprehensive idea about the technology adoption of a product or feature. It will help you evaluate which stage is a product or service and when the abyss or chasm is near to fill the gap and support the majority to choose the void left by the early adopters.
This big void is made when the early adopters are ready to leave a service or product published in the mainstream market. The market is a pool of examples of businesses, brands, and companies trying to reach the early majority but failed in making it bigger and, in the process, also lost the enthusiasm that made the product unique and thriving among all!
A brief discussion about this entire 5 rounded adoption cycle:
Innovators (2.5% of employees):
These workforces are visionaries or innovators, the first entities to adopt new technologies in the workplace. They keep experimenting with various things and don’t freak out while taking any risk. They generally explore and test different technologies in their personal lives as well.
Early Adopters (13.5% of employees):
This kind of employee doesn’t take many risks and is opposite to the innovators. However, early adopters take care of their career progress, create a reputation, and significantly impact them. They generally hold the higher end in the company hierarchy and want to invest in whatever it takes to help the company prosper.
Early Majority (34% of employees):
There are generally middle and line managers. They tend to be a bit relaxed in the adoption process. They will usually wait and see how new technology is doing and if the higher positions adopt it before using it themselves.
Late Majority (34% of employees):
These employees are usually skeptical minded about innovations and new technologies. They will never adopt or try new technologies until they see many employees in the company consume them. In addition, they are usually older and have been at the company for an extended period.
Laggards (16% of Employees)
These employees have a common tendency to be advanced in age, naturally focused on traditions vs. innovations. As a result, they tend to use new technology in one of two situations:
They don’t get an alternative to get the job done without using technology.
They are being forced to use the technology and would be penalized for not using it.
What is the customized approach to technology adoption?
The above-mentioned factors are just hypothetical scenarios that won’t be possible in real-life workplaces. That’s why it should be clear that one typical cycle is not suitable for everyone. For a company to be successful, new technology adoption must be customized. Here is a list of examples of successfully launching new technology and innovations:
- Social media posting
- Email marketing
- Enterprise social networking
- Creating videos and tutorials
- Training
- Creating awareness videos
- Promotional videos
- High management sponsored Launch Events
- Integrating the technologies being used in their operational manuals, company strategies, and actions.
For companies to get the most value from the technology they invest in, they need to make sure they launch it in the best way possible that entire workers can adopt it as fast as possible.
Summing up!
Whether a team is full of innovators who love to take risks or determined laagered, the company should implement all new technology that their employees can use. All five stages are equally crucial but should be evolved and customized. And students who are involved with writing MBA or business essays, this write-up will be useful for you all.