It is believed that many shop owners (especially online shop owners) operate social media to attract more customers and promote products. But there are people who spend so much time writing posts, designing pictures, and even spending money on advertising. Have you ever wondered if your time and money are in the right media? Are your target customers seeing your content?

This time, Sircle brings you the latest online ecological data, and briefly shares the current situation of Hong Kong social platforms in 2022.

  1. 88% of Hong Kong people use Social Media

First, this year’s report shows that Hong Kong’s population is about 7.58 million, of which about 6.68 million are active social platform users, accounting for about 88.1% of the total population, an increase of 3.7% over the previous year. Although the numbers have risen, the data may not fully reflect the increasing use of social media by Hong Kong people, as “user” does not mean “everyone” and new users may include corporate or avatar accounts.

  1. Facebook users continue to decline, Instagram users continue to rise

According to statistics, the number of Facebook users in Hong Kong has been declining in recent years. From 5 million in 2020, to 4.9 million last year, and then down another 9% this year to only 4.5 million.

On the contrary, Instagram users rose from 2.8 million in January 2021 to 3.55 million in January 2022, a full 26% increase. Looking at the current trend, the number of Instagram users has a great chance to surpass Facebook. But don’t forget that Facebook still has more users than Instagram, so it might not be a wise choice to give up Facebook completely. The most important thing is to understand the age groups who are interested in your products through the data analysis report, and then choose the appropriate marketing plan, click Proportionally invest time and money on the appropriate platform.

  1. Instagram is just for young people?

I believe many people think that Instagram is synonymous with the younger generation, and Facebook has even become a media only used by the older generation. But is this the case? According to the data, although Facebook has more users than Instagram as a whole, but in certain age groups, the number of Instagram has surpassed Facebook, such as 20-29 years old. It is worth noting that the number of Instagram users aged 30-39 with strong spending power is already very close to Facebook.

The above is a brief introduction and analysis of the current situation of Hong Kong social platforms in 2021. I hope the above content is helpful to you. If you are interested in our services, please contact us!

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